I am honored to lead the Resources Division at LifeWay and serve with a team of leaders who are passionate to serve the Church in Her mission of making disciples. Each Wednesday, I share the heart behind one of the resources our team has developed and give an opportunity for you to register to win a free copy of the resource. This week’s resource is registration to one of our events, featuring The Main Event, an event for men, and Abundance, an event for women.
Last week Kris Dolberry, who runs point in men’s ministry resources at LifeWay and put together this post, shared the story of Al. Al had been a regular church attender for decades. He was religious, but had never been raised from death to life by Jesus. Two years ago, he attended one of LifeWay’s events for men with his local church. In his pastor’s words, “God did a mighty work in Al’s life.” In the last few weeks, he was baptized. He’s now plugged into Bible study with other men in his church learning what it means to thrive in relationship with Christ.
Ministries and churches should not haphazardly offer events in attempts to clutter calendars and give the impression of life and vitality. But ministries can strategically use events in their discipleship process. With Kris’s help, here are three reasons churches should use events strategically:
1. Catalyst for Connection
Recently Eventbrite conducted a survey of 1000 people who attended religious special events. The study indicated that the more individuals attended those events, the higher their level of involvement in terms of congregational attendance, small group participation, personal scripture reading and prayer, and the importance of faith in their lives increased. When someone attends an event, and the leaders of the church use the event strategically, people can be shepherded to a deeper connection in the church.
2. On-Ramp Not Cul-de-sac
Events that are cul-de-sacs end when the event ends. Events that are used as on-ramps help people get connected to the church, to a group, or to a serving opportunity. The difference between a cul-de-sac event and on-ramp event is the church leader. A strategic leader views the event as an opportunity to nudge people to a deeper commitment.
3. Transformational Experience
Last week I sat with our events team and heard stories of men being challenged, marriages being rescued, children and students coming to faith in Christ, and women finding hope in Christ. When people gather and the Word of God is applied to their hearts, great things happen.
Don’t just offer or attend events; use them strategically.
At LifeWay our desire is to serve the Church in her task of making disciples. Our hope is that church leaders will utilize events strategically to minister to the people the Lord has entrusted to their care. We offer events for men, women, marriages, students, and kids. We work hard to provide experiences through which God does His transforming work in individuals, families, churches, and communities. To find out more about LifeWay events, visit LifeWay.com/events.
Today I’m giving away four tickets to one of the following events:
- The Main Event, LifeWay’s conference for men
- Nashville, TN on 7/22-7/23
- Kansas City, MO on 8/26-8/27
- Abundance, a 2-day women’s event exploring the sufficiency and generosity of Christ
- Fort Wayne, IN on 9/30-10/1
- Dallas, TX on 10/21-10/22
To enter the giveaway four tickets, enter your name here or in the form below before 11:59pm CT tonight, May 18th, 2016.