Poptarts, Budweiser, and Leadership

Poptarts and Budweiser. I am endorsing neither, but one of these brands has experienced 25 years of consecutive decline and one has experienced 30 years of consecutive growth. When I have asked people which one has been growing, they often respond with Budweiser. After all, they have produced some commercials that seemed to grab cultural […]

Naming Your Ministries and Programs

At some point most church leaders are going to sit in a room and discuss what to name a ministry or a program in their churches. For many churches the naming process is haphazard and unintentional, and the resulting hot mess of names only confirms the lack of coherent strategy in the church. To help […]